IQOS Supper Club Series | Austin Go-to-Market Pre-Launch
To support the Texas launch of IQOS, a smoke-free heated tobacco product by Philip Morris International, a multi-event supper club series was held to build brand credibility, gather market feedback, and engage key audiences.
The flagship event—a Key Opinion Leader (KOL) dinner—brought together Texas' most influential business leaders for a private, elevated brand experience. Additionally, eight influencer supper clubs were hosted across the city, connecting IQOS with local tastemakers embedded in priority communities.
OTB’s Role: Served as Field Manager for the full Austin series, leading execution across all 9 events. Responsibilities included on-site management, vendor and partner coordination, and capturing live feedback to inform brand strategy. Oversaw an 8-person brand team and served as the primary liaison between client, BA Team, and vendors.
